Over the past several years I have spent a great deal of time on the various social media platforms marketing my work and promoting myself. Up to the beginning of this year my main focus and strategy was to reach my audience through Facebook. I spent a great deal of time posting and advertising there. Up until about a year ago it was a good experience for me. The interaction was decent, not great, but I really did not have anything to compare it too. I did begin to realize that my following and interaction were not very well matched. Those that saw my posts averaged around 10-12% of my page Likes, which is called reach. Then only 10% of my reach interacted in some manner with the post. I also paid to reach a specific audience, in particular the San Diego metro area. I made the assumption that people who related to my work would be more likely to interact with my posts. Some actually did, but I do not believe that most of my followers even saw my posts in their feed. I even tried promoting a few of my posts from time to time to increase the exposure with little to no results. I also noticed that many of my new Likes were not coming from my targeted market but were coming from areas out of the country.
A little over a year ago I joined Google + as a result of following Trey Ratcliff at Stuck In Customs a really great photographer who has created quite a few video hangouts on Google +. As I watched the hangouts, Trey and the other photographers would talk about circles, tagging, and etc. I paid little attention at first then eventually bit-the-bullet and I set up an account. At first I really didn’t get it and I thought it was just another social media site with its own unique spin on the same ol’ thing. Never-the-less I did post to Google + regularly as I posted to Facebook, Pinterest, and Twitter at the same time.
Over the course of this past year time frame I became more and more frustrated with the results of Facebook. I also saw other people posting and blogging similar frustrations and I could totally relate to their experiences. In the latter part of 2013 I began to shift my focus from Facebook to Google +. As my focus changed so did my results. I began to get noticed on Google + and the people there were far more engaging than my previous social media experiences. I began to create relationships with other artists and businesses. Some of which I truly believe will develop into life long friendships. I know it sounds to good to be true, but it is reality.
I’m not writing this to promote one brand over the other. I just know what is working well for me at this point in time. This is about my personal experience and journey from one place to another. So if you were sitting there wondering, “Where has Paul been lately?” well now you know where to find me. If you would like to see more of my work please come find me at Paul Koester On Google + or at my business page at Paul W. Koester Photography.